60 Seconds with X-Rite Pantone on Color Management

60 Seconds with X-Rite Pantone on Color Management

As an expert in digital workflow processes, X-Rite Pantone’s Solutions Architect, Mark Gundlach recently sat down with this year’s conference team to discuss challenges with color management in the current landscape, and why industry events, like DPP US, need to be having more conversations dedicated solely to color management.

What do you think is the biggest challenge with color management in the digital print for packaging landscape?

"There are so many different printers, substrate and ink combinations available. Great color can be achieved, however it is not as simple as loading the substrate and start printing. Prework must be done to..."

Why is it important to have a discussion solely around color management at a digital print for packaging conference?

“When it comes to color management, packaging requires more critical color matching than most other digital printing. Brand owners do not lower their color expectations when they move work to digital production. The digital packaging supplier needs to..."

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